Our Data is Different – Here’s Why

Accurate data for territories that actually work

Whether you’re mapping franchise growth, planning sales coverage, designing infrastructure, or delivering public services—success starts with reliable population data.

Why Accuracy Matters

Most demographic tools rely on census data collected once a decade. By the time it’s available, it’s already outdated. That means your territories may look balanced on paper but don’t reflect real-world conditions.

PopEx changes that.

Our Data Advantage

We source from two of the most advanced datasets available worldwide:

• LandScan (Oak Ridge National Laboratory): A trusted global model of where people are during the day and night, updated annually.

• WorldPop: High-resolution demographic data that captures growth patterns, urban expansion, and migration trends.

Combined, these give you a living, timely view of human geography that others can’t match.

Who Benefits

• Franchisors: Create balanced territories that drive growth and avoid costly overlap.

• Sales organizations: Align coverage to real demand and optimize your field resources.

• Infrastructure planners: Understand how population shifts affect where to build next.

• Government services: Deliver programs more effectively by seeing where people truly are today.

The Value You’ll Realize

• More relevant territories: Based on present-day population, not historic counts.

• Smarter decisions: Spot emerging growth areas before they’re obvious.

• Confidence in action: Whether opening a store, assigning a rep, or funding a project, you’ll know the data is current and accurate.

Schedule a Demo

Related Reading

• Understanding Results & Metrics

• Choosing Map Settings