Products and Services

Know Your Market

Population Explorer presents population and demographic data for every square kilometer of the world with easy-to-use mapping and visualization tools. Understand your target market like never before.

Target Market Demographics with Population Explorer

Population Explorer presents population and demographic data for every square kilometer of the world with easy-to-use mapping and visualization tools. Data for small villages, city neighborhoods, and remote locations are now accessible to everyone. The data found in Population Explorer represents among the best and most accurate estimations of population and demographic data currently available. We use a combination of modeling techniques to process, enhance, and spatially distribute national population estimates from a variety of statistical offices, authorities, and partnerships around the world.

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Purchase Population Explorer today
and you get:

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    Worldwide Population Data
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    High-Resolution Demographic Data
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    Population Density Functionality
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    Team Collaboration Tools
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    Upload, Create or Access Custom Maps
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    Data Services and Advanced Support

Choose Your Plan

  • Trial
    per user / month for 14 days
    per user / month
  • Professional
    per user / month
    per user / month when billed annually
  • Enterprise

    Custom Pricing

    We offer solutions and support for your qualifying commercial, non-profit, government, or academic organization

Features Enterprise Professional Trial
Global Population Data      

Population Explorer currently includes population data for every square kilometer of habitable land on the planet. This granularity means that populations for small villages, city neighborhoods, and remote locations is no longer out of reach.

Global Age and Gender Data      

Improve product and service targeting in your target market with access to high resolution age and gender data.

Demographic Density      

Population Explorer allows you to view custom demographic densities. Select the age and gender you’re interested in and immediately view a density map of this custom demographic, anywhere in the world.

Save Projects      

Population Explorer automatically saves your work after logout. The results of your valuable research will be there until you choose delete them.

Maps For Every Country      

Find the demographics important to your organization by viewing data by zip code, county, state, region, and country.

Create Custom Maps      

Can't find a map for the market you're interested in? Create your own with Population Explorer’s drawing tools and save it for future use.

Upload Custom Maps      

Define your target market(s) by uploading your custom maps and boundary data.

Collaboration Features      

Need to see what your coworker is working on? Simply include them in your working group. Population Explorer easily fits into your workflow with collaboration features.

Chat Support      

Have a question? Instant message our support staff through chat support features.

Advanced Support      

Advanced support puts your organization in direct contact with one of our talented staff to assist with setup, troubleshooting, customization, and more.

Custom Projects      

Want to talk custom data, custom maps, or custom tools? Get in touch with us.


Population Explorer is used in over 115 countries to provide valuable insight across a variety of industries.

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    Real Estate
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    Information Services
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About ForestWalk

ForestWalk is a Denver-based software company that enables organizations around the world to better understand their target markets by providing quick access to detailed population and demographic data and tools with Population Explorer. Population Explorer was first conceived by our CEO Ben Watkins and COO Rob Rose a few days after 2004's Indian Ocean Tsunami. While facilitating humanitarian aid distribution for the United Nations, the pair realized that answering a simple question - how many people lived in affected areas - was a challenge that delayed the delivery of life-saving assistance. They set out to build a tool that could answer this question quickly and effectively. First launched in 2010 to support the US Government's Famine Early Warning Systems Network, Population Explorer has evolved into the commercial tool it is today. Private sector companies in over 115 countries find Population Explorer valuable for its locational intelligence and investment decision-making support, while humanitarian and aid organizations continue to leverage its capabilities.

Management team

  • Ben Watkins Chief Executive Officer

    An Oxford-trained economist, Ben has spent most of his career managing companies and running large technology and research projects for humanitarian and commercial organizations. He’s developed models to predict food insecurity, provided international policy advice, and is currently researching practical ways to measure climate resilience. Ben lives in New York and enjoys camping with his kids and writing comedy theater.

  • Rob Rose Chief Operating Officer/Chief Marketing Officer

    A geographer and GIS specialist, Rob has spent much of his career creating solutions to complex human problems in Africa and Asia. In the 1990s, he was one of the first internet users in East Africa, helping to download satellite imagery for famine prediction and warning. In the last decade, Rob has been working with startup management and software marketing for African-based companies. In his spare time, Rob loves fly-fishing and is an avid falconer.

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