Anywhere in the world
![image](https://popex-static-prd.s3.amazonaws.com/filer_public_thumbnails/filer_public/05/44/0544ae82-dff6-4c69-abf7-a61ee7b89560/fisheye-city.png__500x500_q85_crop-scale_subsampling-2.png)
Access truly global data
Take advantage of high-resolution satellite imagery, AI, and the best survey data available to accurately predict populations in places like Indonesia or the fast-growing economies of Africa and South America. Know your market, anywhere!
Define your territory
![image](https://popex-static-prd.s3.amazonaws.com/filer_public_thumbnails/filer_public/83/6d/836d4927-4e40-467d-823e-ca1b599f4782/retail_map_your_market.png__500x500_q85_crop-scale_subsampling-2.png)
Map your market
Create concentric maps around your retail locations and define business territories with easy-to-use mapping tools. Then simply select the areas you have defined to pull the population statistics. You can also upload your own GIS created boundaries.
Common use cases
![image](https://popex-static-prd.s3.amazonaws.com/filer_public_thumbnails/filer_public/e6/9a/e69a8228-30f7-48d3-9a2e-99daa23924bc/retail_new_store_locations.png__375x195_q100_crop-smart_subsampling-2.png)
New store locations
Draw or upload boundaries representing potential retail sites to view population demographics of surrounding areas.
![image](https://popex-static-prd.s3.amazonaws.com/filer_public_thumbnails/filer_public/22/65/2265e861-72d2-4482-a7ec-ead2a128b8d7/retail_retail_territories.png__375x195_q100_crop-smart_subsampling-2.png)
Retail territories
Generate population heat maps and download shapefiles to define territories in GIS applications.
![image](https://popex-static-prd.s3.amazonaws.com/filer_public_thumbnails/filer_public/c7/40/c7406b12-da27-48b5-875d-2623304e3180/retail_product_dist.png__375x195_q100_crop-smart_subsampling-2.png)
Product distribution
Analyze population characteristics of store catchment areas to optimize product allocation.
![](https://popex-static-prd.s3.amazonaws.com/filer_public_thumbnails/filer_public/a5/b0/a5b08971-697e-4f54-b4ac-c1223777b348/adv-compass.png__110x100_q100_crop-scale_subsampling-2.png)
![image](https://popex-static-prd.s3.amazonaws.com/filer_public_thumbnails/filer_public/d7/0f/d70f2313-b17c-4448-8a20-b59e9192ee58/retail_areas_of_influence.png__500x300_q85_crop-scale_subsampling-2.png)
Map your area of influence
Create your own polygon, upload one from the web, or use any of our thousands of preloaded national and subnational boundaries.
![](https://popex-static-prd.s3.amazonaws.com/filer_public_thumbnails/filer_public/05/ae/05aea168-f64c-4982-8bf6-98df1956a551/adv-earth.png__110x100_q100_crop-scale_subsampling-2.png)
![image](https://popex-static-prd.s3.amazonaws.com/filer_public_thumbnails/filer_public/f7/63/f763952a-a58d-457b-b4e9-7427a49deb2c/retailhealth_heat_maps.png__500x300_q85_crop-scale_subsampling-2.png)
Turn on heat maps
Explore the density of populations with our demographic heat map, even in remote locations.