Data & Coverage
Population, Income and Business Data: Sources and Coverage
Population, Income and Business Data: Sources and Coverage
Population, Income and Business Data: Sources and Coverage
Population worldwide, household income in 20 countries, postal codes in 8 and 250M+ businesses from Google: what's included, and where it comes from.
Population worldwide, household income in 20 countries, postal codes in 8 and 250M+ businesses from Google: what's included, and where it comes from.
Market context
Competition, spending power and white space
Competition, spending power and white space
Population tells you how many people an area has. Household income tells you what they can spend, and nearby businesses tell you who's already competing for it. Population Explorer puts all three on one map, so you can spot the gap before a competitor does.
Every layer, and where it comes from
Residential population: WorldPop Global 2 from the University of Southampton, on a 100 m grid, covering 2015 to 2030 with age and sex breakdowns.
Daytime population: LandScan from Oak Ridge National Laboratory, on a grid of about 1 km, from 2016.
Household income: Population Explorer's own income layers, mapped onto the same grid as population, in 20 countries and in local currency.
Businesses: 250M+ locations from Google. Search by category or brand, then tag each result as a competitor, an ally or a general location.
Postal codes: 8 countries.
Administrative boundaries: worldwide, down to level 4 where a country has them.
Choose the source and year for each analysis, and keep them the same across the territories you compare.
What's included
Every layer, and where it comes from
Residential population: WorldPop Global 2 from the University of Southampton, on a 100 m grid, covering 2015 to 2030 with age and sex breakdowns.
Daytime population: LandScan from Oak Ridge National Laboratory, on a grid of about 1 km, from 2016.
Household income: Population Explorer's own income layers, mapped onto the same grid as population, in 20 countries and in local currency.
Businesses: 250M+ locations from Google. Search by category or brand, then tag each result as a competitor, an ally or a general location.
Postal codes: 8 countries.
Administrative boundaries: worldwide, down to level 4 where a country has them.
Choose the source and year for each analysis, and keep them the same across the territories you compare.
What's included
Every layer, and where it comes from
Residential population: WorldPop Global 2 from the University of Southampton, on a 100 m grid, covering 2015 to 2030 with age and sex breakdowns.
Daytime population: LandScan from Oak Ridge National Laboratory, on a grid of about 1 km, from 2016.
Household income: Population Explorer's own income layers, mapped onto the same grid as population, in 20 countries and in local currency.
Businesses: 250M+ locations from Google. Search by category or brand, then tag each result as a competitor, an ally or a general location.
Postal codes: 8 countries.
Administrative boundaries: worldwide, down to level 4 where a country has them.
Choose the source and year for each analysis, and keep them the same across the territories you compare.
What's included
Coverage by country
Population and administrative boundaries cover the whole world. Household income covers 20 countries, and 8 of those also have postal codes.
Full coverage, 8 countries: Australia, Canada, France, Germany, Italy, Mexico, the United Kingdom and the United States. Population, household income, postal codes and administrative boundaries.
Household income, 12 more: Argentina, Brazil, Indonesia, Japan, New Zealand, the Philippines, Poland, Saudi Arabia, South Africa, South Korea, Spain and Turkey. Population, household income and administrative boundaries.
Everywhere else: population and administrative boundaries.
More postal-code countries are on the way.
Coverage by country
Population and administrative boundaries cover the whole world. Household income covers 20 countries, and 8 of those also have postal codes.
Full coverage, 8 countries: Australia, Canada, France, Germany, Italy, Mexico, the United Kingdom and the United States. Population, household income, postal codes and administrative boundaries.
Household income, 12 more: Argentina, Brazil, Indonesia, Japan, New Zealand, the Philippines, Poland, Saudi Arabia, South Africa, South Korea, Spain and Turkey. Population, household income and administrative boundaries.
Everywhere else: population and administrative boundaries.
More postal-code countries are on the way.
Coverage by country
Population and administrative boundaries cover the whole world. Household income covers 20 countries, and 8 of those also have postal codes.
Full coverage, 8 countries: Australia, Canada, France, Germany, Italy, Mexico, the United Kingdom and the United States. Population, household income, postal codes and administrative boundaries.
Household income, 12 more: Argentina, Brazil, Indonesia, Japan, New Zealand, the Philippines, Poland, Saudi Arabia, South Africa, South Korea, Spain and Turkey. Population, household income and administrative boundaries.
Everywhere else: population and administrative boundaries.
More postal-code countries are on the way.
Map the competition, and the businesses that help you
Search Google's business listings by category or brand, then tag each result as a competitor, an ally or a general location. Allies draw your customers without competing for their spend, like a health food store next to a gym. Save them to folders and see how crowded each territory is.
Competitor density: how many competitors fall inside each territory.
Ally density: where complementary businesses cluster.
White space: create a drive-time area around every competitor in one step, then look for the places none of them reach.
How-tos: Search and save points of interest · Using income and POI data to refine territories · How the PopEx income layer works
Map the competition, and the businesses that help you
Search Google's business listings by category or brand, then tag each result as a competitor, an ally or a general location. Allies draw your customers without competing for their spend, like a health food store next to a gym. Save them to folders and see how crowded each territory is.
Competitor density: how many competitors fall inside each territory.
Ally density: where complementary businesses cluster.
White space: create a drive-time area around every competitor in one step, then look for the places none of them reach.
How-tos: Search and save points of interest · Using income and POI data to refine territories · How the PopEx income layer works
Map the competition, and the businesses that help you
Search Google's business listings by category or brand, then tag each result as a competitor, an ally or a general location. Allies draw your customers without competing for their spend, like a health food store next to a gym. Save them to folders and see how crowded each territory is.
Competitor density: how many competitors fall inside each territory.
Ally density: where complementary businesses cluster.
White space: create a drive-time area around every competitor in one step, then look for the places none of them reach.
How-tos: Search and save points of interest · Using income and POI data to refine territories · How the PopEx income layer works
Not sure if this is right for your territories?
Send us your locations - we’ll map them and show you what’s working (and what’s not).
Not sure if this is right for your territories?
Send us your locations - we’ll map them and show you what’s working (and what’s not).
Last updated
Population Explorer
What Our Users Are Saying
What Our Users Are Saying
What Our Users Are Saying
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Where the data comes from
Coverage
Using the data
Household income
Businesses and competitors
Unlock high-performing territories with data-driven insights.
By subscribing, you agree with our Privacy policy
© 2025 Population Explorer. All rights reserved.
Unlock high-performing territories with data-driven insights.
By subscribing, you agree with our Privacy policy
© 2025 Population Explorer. All rights reserved.
Unlock high-performing territories with data-driven insights.
By subscribing, you agree with our Privacy policy
© 2025 Population Explorer. All rights reserved.