Health Campaign Planning

Campaign-based delivery of health interventions, especially in low and middle-income countries, is often limited by the lack of robust location and demographic data, needed to identify and reach highrisk target populations. If national surveys and census data are used to inform planning, there is an inherent lack of the small-area demographic depth that is needed to plan and deliver high-quality, campaign-based health interventions. For many parts of the world, demographic census data are hard to access, difficult to validate, and require special skills to analyze. Without a valid, cost-effective, and timely alternative to census data, planners can unintentionally overlook high-risk and remote populations.

With Population Explorer, users can estimate the number and age breakdown of men, women, and children in a specific geography, anywhere on Earth. The online application provides instant access to unified, and consolidated demographic data via an innovative mapping interface. This allows planners at the national, sub-national, facility, or community levels to better identify and reach their intended age groups and subpopulations for any health campaign in any low- or middle-income country in the world. Population Explorer also has the potential to support iterative campaign adaptation through high-quality satellite imagery data and Population Explorer’s proprietary visualization tools, API and services. Unifying the data across time allows for the accurate tracking of changes in both populations and their demographics unlike census data, which is hindered by collection period lag and political interests. In addition, as Population Explorer is a privately-owned technology, used primarily by the private sector in conducting market-area analyses and national governments for disaster risk management planning, it is systematically evaluated and iterated upon.

Thanks to recent improvements in storage and processing capabilities, there has been considerable progress in the availability of granular, population distribution data. The world's ability to understand the distribution of populations around the world is better than ever; however, the accessibility of these data continue to be challenging for much of the world.

To learn more and uncover how Population Explorer can be tailored to meet your organization needs, please contact us at: info@populationexplorer.com