Daytime and home population ᐧ 250M+ businesses ᐧ household income
postal codes ᐧ administrative boundaries
No training required. Results in seconds.
Franchise Territory Mapping · Retail Site Selection · Infrastructure Planning
“We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.”
Do I need GIS experience?
No. Search an address or right-click anywhere on the map, and you're one click from a territory and its numbers. No training required.
What's the difference between daytime and residential population?
Residential population counts where people live. Daytime population estimates where they are during the day: at work, at school, out shopping. For most retail and service businesses, both matter.
Which countries do you cover?
Population and administrative boundaries worldwide. Household income in 20 countries, and postal codes in 8: the US, Canada, the UK, France, Germany, Italy, Australia and Mexico. More are on the way.
Where does the data come from?
Population comes from WorldPop and LandScan, business locations from Google, and household income from our own income layers.
Can I share a map with someone who doesn't have an account?
Yes. They open a live map with the key numbers in their browser. No sign-up needed.
Can I bring in my existing locations?
Yes. Import your locations and existing shapes, then create territories for all of them in one step. There's no limit on locations on paid plans.
How much does it cost?
Start free on your first 5 territories. Paid plans are $199 per user, per month, billed monthly. Cancel anytime.
