Learn about the features and limitations of the free Starter account in Population Explorer.
Starter Account
The Starter account is the default free plan in Population Explorer. It provides limited access to the platform but preserves your data, allowing you to upgrade later without losing work.
Features
Free access
Maximum of 5 polygons
Data limited to LandScan 2016 only
Access to the PopEx application UI (folders, markers, shapes, exports)
No access to advanced datasets, higher-resolution layers, or income data
Relationship to Paid Plans
All Pro and Enterprise accounts automatically revert to Starter when cancelled.
Starter limits apply after the billing cycle ends.
All datasets and saved work are preserved, allowing seamless re-upgrade later.
Who Should Use Starter?
Users exploring Population Explorer for the first time
Individuals testing workflows before upgrading
Non-commercial, light-use scenarios
Related Pages
Need More Help?
If you run into issues, please contact us.
Explore expert articles, eCommerce guides, and the latest updates to help your business grow smarter and sell better with Unistore.
Mar 20, 2026
How to Choose Retail Store Locations (Step-by-Step Guide)
A practical, step-by-step guide to retail site selection. Learn how to evaluate locations, analyze trade areas, and use data to choose high-performing store locations.
Mar 5, 2026
Introducing WorldPop in Population Explorer: 100m Global Population Data
Population Explorer now includes WorldPop, a high-resolution global population dataset designed to model population distribution more precisely than traditional demographic grids.
Dec 25, 2025
Common Mistakes in Franchise Territory Mapping (and How to Avoid Them)
Seven mapping pitfalls routinely create unhappy franchisees and messy FDDs. Here’s how to fix each with a repeatable playbook.
