
Learn about the features and limitations of the free Starter account in Population Explorer.

Starter Account
The Starter account is the default free plan in Population Explorer. It provides limited access to the platform but preserves your data, allowing you to upgrade later without losing work.
Features
Free access
Maximum of 5 polygons
Data limited to LandScan 2016 only
Access to the PopEx application UI (folders, markers, shapes, exports)
No access to advanced datasets, higher-resolution layers, or income data
Relationship to Paid Plans
All Pro and Enterprise accounts automatically revert to Starter when cancelled.
Starter limits apply after the billing cycle ends.
All datasets and saved work are preserved, allowing seamless re-upgrade later.
Who Should Use Starter?
Users exploring Population Explorer for the first time
Individuals testing workflows before upgrading
Non-commercial, light-use scenarios
Related Pages
Need More Help?
If you run into issues, please contact us.
Explore our latest thinking on franchise territory design, retail site selection, and the population data that powers smarter location decisions.

Aug 7, 2026
Daytime Differential: What It Is, and Why Your Retail Site Selection Strategy Needs It
What is Daytime Differential? The ratio of ambient to residential population for a site, and why site selection needs both types of data to make informed decisions.

Aug 7, 2026
Daytime Population of Europe's Million-Plus Cities, Ranked (2026)
Daytime vs. residential population, ranked across Europe's 43 million-plus cities. Some nearly double during the day; others barely hold half.

Jul 27, 2026
UK Postcode Districts Ranked by Ambient Population: Growth Leaders and Decliners (2016–2024)
This report ranks UK postcode districts by ambient population using LandScan data covering 2016 to 2024. Ambient population measures where people actually concentrate throughout the day, across employment, commuting, retail, logistics, and commercial activity, rather than simply where they sleep at night.
