Learn about the features and limitations of the free Starter account in Population Explorer.
Starter Account
The Starter account is the default free plan in Population Explorer. It provides limited access to the platform but preserves your data, allowing you to upgrade later without losing work.
Features
Free access
Maximum of 5 polygons
Data limited to LandScan 2016 only
Access to the PopEx application UI (folders, markers, shapes, exports)
No access to advanced datasets, higher-resolution layers, or income data
Relationship to Paid Plans
All Pro and Enterprise accounts automatically revert to Starter when cancelled.
Starter limits apply after the billing cycle ends.
All datasets and saved work are preserved, allowing seamless re-upgrade later.
Who Should Use Starter?
Users exploring Population Explorer for the first time
Individuals testing workflows before upgrading
Non-commercial, light-use scenarios
Related Pages
Need More Help?
If you run into issues, please contact us.
Explore expert articles, eCommerce guides, and the latest updates to help your business grow smarter and sell better with Unistore.
May 14, 2026
São Paulo Retail and Franchising: Emerging Retail Corridors Beyond the City’s Established Commercial Centers
São Paulo’s strongest retail opportunities may not emerge from its most established commercial centers. Using high-resolution population forecasts, ambient population analysis, retail density, and drive-time territory mapping, this analysis explores how customer growth and retail competition are beginning to diverge across several secondary corridors in the broader São Paulo metro.
May 12, 2026
55 U.S. Metros Ranked by Ambient Population Growth (2016–2024)
Ambient population measures where people actually concentrate throughout the day across work, commuting, tourism, logistics, and commercial activity. This report analyzes ambient population growth trends across 55 major U.S. metros between 2016 and 2024 using LandScan data, revealing how patterns of human activity have shifted beyond residential population growth alone.
May 11, 2026
Site Selection Analysis: Is Cape Town’s New R650m Mall in the Right Location?
Cape Town’s new R650 million GrandWest Mall development sits less than 10km from Canal Walk, one of Africa’s largest shopping malls. At first glance, the location appears risky. But drive-time catchment analysis tells a very different story. This analysis explores how primary, secondary, and tertiary retail trade areas shape competition, customer accessibility, and mall performance, and why geographic distance alone can be misleading in retail site selection.
