Explore expert articles, eCommerce guides, and the latest updates to help your business grow smarter and sell better with Unistore.

May 12, 2026
55 U.S. Metros Ranked by Ambient Population Growth (2016–2024)
Ambient population measures where people actually concentrate throughout the day across work, commuting, tourism, logistics, and commercial activity. This report analyzes ambient population growth trends across 55 major U.S. metros between 2016 and 2024 using LandScan data, revealing how patterns of human activity have shifted beyond residential population growth alone.

May 11, 2026
Site Selection Analysis: Is Cape Town’s New R650m Mall in the Right Location?
Cape Town’s new R650 million GrandWest Mall development sits less than 10km from Canal Walk, one of Africa’s largest shopping malls. At first glance, the location appears risky. But drive-time catchment analysis tells a very different story. This analysis explores how primary, secondary, and tertiary retail trade areas shape competition, customer accessibility, and mall performance, and why geographic distance alone can be misleading in retail site selection.

May 6, 2026
How Franchisors Evaluate and Define Franchise Territories
Franchise territory definition is far more complex than simple population counts or radius maps. Learn how franchisors evaluate customer density, economic strength, competitive pressure, accessibility, and market dynamics when designing and valuing franchise territories.




