Cape Town is one of the world’s fastest-growing recreational markets, but pickleball infrastructure hasn’t kept pace. Using U.S. benchmarks and 15-minute catchment analysis, we show why Western Cape is materially undersupplied and where expansion opportunities exist.

We analyzed 3,200+ Jersey Mike’s locations across the U.S. to understand how population density influences retail site selection and territory spacing. The data reveals a clear pattern: denser markets support more locations with tighter spacing, while lower-density markets require broader coverage.

Many retail site decisions fail because of bad population data. Compare Census, WorldPop, and LandScan to see which actually predicts customer demand and high-performing locations.